The “build value” stage
That hilarious question mark is what I like to call, the “build value” stage.
A common example of this
is any product where you have two types of users (any kind of marketplace, social network, job board, community etc.).
There are product users who use what you built and become your product (think facebook or twitter users).
And there are customer users who pay you money to access the “product users” (think advertisers). These people aren’t buying a product or service, they’re buying a return on their investment.
Here are a few insights I’ve picked up from each of the times I’ve reached this stage.
Once you’ve identified your user groups, there is absolutely no chicken and egg dilemma - you must build value for the product users before your customers will arrive. This is the quintessential idea behind building your value.
So lets say your product is...
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