Elliot Nash

Co-founder of Croovies.com, CampusHero.com, 404engine.com and a few others. Dribbbler, fitness jabroni. Doing stuff with Fliptables.io. Principal innovation engineer @ the innoLoft at CTCT

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Write less.

v1 The less words you use to tell a story, the more effective its message will be, and a greater number of people will read it to completion. Anyone who cares about the user experience in regards to their software, will tell you “people don’t read.” Which while being somewhat accurate, really isn’t the case. People do read, they just value their time. That is just as important in blogging. Protect your reader’s time, and deliver the message as quickly as possible.

v2 Many designers will say users don’t read text, and therefore, you should have as little copy as possible. This is a lie. Users do read text. Users protect one thing above all: their time. The more text they have to read, the more time of theirs is lost. Protect their time by delivering strong messages with fewer words.

v3 Reading takes time. The less reading you force someone to do, the more time you save them.


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